Customer Feedback – The Backbone Of The Restaurant
Before coming to the actual topic, let us understand what “Feedback” means not only Restaurant owners but looking from the perspective of Top CEO corporates in the current leading market from different industries.
Here’s what they have to say –
Elon Musk (CEO of Space X, Tesla Motors, Neural ink, Hyper loop, PayPal) says – I think it’s imperative to have a feedback loop, where you’re always thinking about what you’ve done and how you could be doing it better.
Mark Zuckerberg (Founder & CEO, Facebook) says – “We listen to what our users want, both qualitatively listening to the words they say, and quantitatively looking at the behavior they take.”
Bill Gates (Founder – Microsoft) says – Your most unhappy customers are your greatest source of learning
Jeff Bezos (CE0 – Amazon) says – We see our customers as our guests to a party, and we are the hosts. It is our job every day to make every important aspect of the customer experience a little bit better.
If we don’t know what’s right, we can’t do more of it. If we don’t know what’s wrong, we can’t do less of it. So, Without customer feedback, we are destined to fail. If we don’t know how our customers feel, what makes them tick, or where they are frustrated, otherwise, we are bound to have a setback. That’s what the world’s leading CEOs agree in common.
“Feedback is the breakfast of champions.”
This particular above Six-line quote fits correctly for all the Restaurant owners.
Now driving to the point as to why Every Restaurant needs to Collect Customer’s Feedback and Reviews which is Very Essential for the Managers to know precisely what works for them to achieve more, to make positive changes the way they operate to consolidate their position in the market and top of the customer’s list. Below are the six essential reasons:
- Understanding the seasonal trends along with Improving the menu to Make positive changes in the ambiance and quality of food
Every restaurant customer survey helps you to understand if your menu list is making your guests happy or not. When you ask detailed feedback from your customers regarding the menu, you will be able to remove or add items depending on the situation and seasonal trends. After all, the success of a restaurant depends on its menu and how well it is optimized to enhance the customer experience.
You’ve got to realize it’s not just staff’s choice, which makes a restaurant successful, somewhat the opinion of their visitors and how they review it as well. Sometimes it’s difficult to find faults within your work when you’re working too hard on it — you need criticism to improvise with everything.
Be it food, ambiance, lighting, interiors, or anything — every restaurant requires criticism to improve their quality; thus, customer’s feedback is essential to growing as a whole.
- Train your staff to treat customer’s better
According to a restaurant customer survey Poll, It Is Possible to train your Employees to Improve their behavior towards customers. You could also teach them how to ask for customer’s feedback so that your patrons do not feel intruded right after a heavy meal. The trick is to get your staff to behave in the most non-intrusive manner so that filling up the restaurant feedback form feels like a natural task done after gorging dining or drinks.
- Ensure Customer Satisfaction and meeting their expectations
Get feedback types or inquire. If they are unsatisfied — you have got to make modifications to understand what matches your customers, the ideal. It is about fulfilling expectations. Steps Will Need to be taken to ensure the same, although it will not occur in a day
- To Build A Healthy Relationship with Your Customers to Nurture them in the short and long-term and Surprise Your Customers again, with the help of Feedback Form
It helps them build relationships with the customers, which can be receptive to constructive criticism, ideas, and opinions. That is how one gets regular visitors at their restaurants.
A feedback form is an excellent way to collect customer information, especially for fine dining restaurants. It helps to collect personal information such as phone numbers, email IDs, date of birth, anniversary, etc. This information is useful for planning personalized campaigns, Nurture the customers who leave excellent reviews and enroll them in a loyalty program. Offer rewards, gifts, and treat them like they are unique; each time they have something positive to say about your restaurant. Restaurant success depends on repeat customers and getting customers to visit your restaurant often is possible only when you reward them for their loyalty.
- Encourage word of mouth marketing offline and online
When you seek comments from customers, you tell them that you appreciate their existence, and also the business they attract to you. This decreases the odds of these leaving negative customer feedback and raises the possibility of word of mouth marketing. They might not just urge your restaurant on social networking, but also to their family and friends when they meet up in real life. Everybody likes to feel important and being passed a pill feedback system strengthens your customers’ feeling of self-importance.
- Manage the reputation of your brand online
As more customers are encouraged to leave reviews straight from the online feedback system, Restaurant owners will have greater control over several negative reviews that are published online. By assuming that a majority of customers who are happy with your services are now leaving feedback, the number of negative reviews published online reduces dramatically. It’s a great way to manage your reputation online.